For the third year in a row, Resistol will host the Resistol Rookie Roundup in partnership with The Cowboy Channel on April 26th and 27th at 7:30 pm in the Fort Worth Stockyards Coliseum.
Sanctioned by the Professional Rodeo Cowboys Association, the top 15 WPCA rookies in each event, in their first year as card holders, will compete for $100,000. The Cowboy Channel will produce and broadcast the event.
The first performance on April 26th will feature all 15 contestants in a single go-round competition. Then, the top eight will continue to the semifinals on April 27th with the top four advancing to the championship round in the same performance.
In addition to competing for $100,000 in total prize money, each contestant will learn skills in becoming a professional rodeo athlete and be able to compete with their peer group. They will attend media training, Cowboy Channel interviews, sponsor training and PRCA/WPRA discussions. Each will receive a gift bag of items from The Cowboy Channel that can be used to help them travel down the road during their rookie year.
The Cowboy Channel will also produce a series of roundtables with the participants in each event hosted by “mentors” in the sport meaning past of the Resistol Rookie of the Year, World Champions, or NFR Qualifiers. The mentoring and training is intended to prepare the first year professionals for their career ahead.
The Resistol Rookie of the Year Award is one of the most coveted awards that can be earned by PRCA and WPRA members as they can only earn it once in their career. Money won during the Cowboy Channel Rookie Roundup presented by Resistol will count towards the Resistol Rookie Standings but will not be credited towards PRCA | RAM World Standings for NFR qualification.
Entries will be open to qualified PRCA rookies on April 1, and close on April 2 at 10 a.m., through the PRCA’s PROCOM entry system. Tickets are on sale now at Cowtown Coliseum website, or through a link on the Cowboy Channel website. Additional information and updates will be made on Western Sports Roundup and/or on the nightly “live” rodeos on The Cowboy Channel and on PRCA and Cowboy Channel social media platforms.
Tickets are on sale now at the Cowtown Coliseum or ticketsales.com/cowtown-coliseum-tickets.
About the PRCA Resistol Rookie of Year program
The annual Resistol Rookie of the Year award is given out to the first year PRCA and WPRA card members who are the high money winners of their event at the end of the season including money won at the Wrangler National Finals Rodeo (NFR).
While many of the top PRCA competitors have multiple chances throughout their career to win gold buckles, there is one award that a competitor has only one shot at, the coveted Resistol Rookie of the Year. Resistol, one of the original sponsors of the PRCA and official hat of the PRCA, celebrates the Resistol Rookies with its annual luncheon at the South Point Hotel & Casino to honor each of the recipients.
The Resistol PRCA Rookies are celebrated at the luncheon with a custom, personalized 30X Resistol felt hat, a beautifully fully tooled trophy Cactus Saddle, Resistol branded Yeti Cooler, and a Resistol PRCA Rookie leather trophy jacket. Previous World Champions and past Resistol Rookies of the Year address the new class of rookies each year including Joe Beaver, 26X World Champion Trevor Brazile, Tuff Hedeman, Luke Branquinho, Sherry Cervi, Taylor Santos, Rusty Wright, Ryder Wright, and Stetson Wright. The well-attended event congratulates the rookies and provides sentiments of what the title means.
The PRCA Resistol Rookies of the Year are recognized in the arena during Round 6 of the NFR and presented their Montana Silversmiths Rookie of the Year buckles and a check.
Resistol is proud to have supported the Resistol Rookies since its inception. This notable accomplishment sets them up for future trips to the NFR and World Titles.
About RESISTOL
Since 1927, the Resistol hat brand has been synonymous with providing cowboys with the finest headwear available for the western lifestyle. A division of Hat-Co, Inc, the world’s largest fur-felt hat manufacturer, Resistol Hats are manufactured in Garland, Texas. Resistol is proud to be the only fur-to-felt cowboy hat manufacturer in the United States. This means we curate and purchase our own fur and make our own hat bodies in our factory in Texas. We truly are American made, from fur to finish. No other manufacturer can say this. Each felt hat goes through over 200 processes under the company’s high standard quality control, thereby producing the most consistent and finest hat known to the world. Resistol provides a full line of felt and straw cowboy hats, as well as a full line of Resistol men’s outerwear. Resistol hats and apparel are sold through your favorite western retailers and www.resistol.com
About The Cowboy Channel
The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network reaches 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. The Cowboy Channel can also be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit thecowboychannel.com
