Cowgirl Catalyst Award
The Cowgirl Channel is 1 of 5 Cowgirl Catalyst Award Recipients in 2023

For Women in Rodeo Month, The Breakaway Roping Journal awarded the Cowgirl Catalyst: Shine Bright Award to The Cowgirl Channel for its commitment to enhancing the reach of women in Western sports.

The Cowgirl Channel logo

The Breakaway Roping Journal is delighted to announce The Cowgirl Channel as the first-ever recipient of the Cowgirl Catalyst Awards—a series of Women in Rodeo Month awards designed to recognize the people and organizations that support Women in Rodeo.

Shine Bright Cowgirl Catalyst Award graphic | Women in Rodeo Month 2023 by The Breakaway Roping Journal

The Cowgirl Channel is the chosen recipient of the Shine Bright Cowgirl Catalyst Award. Inspired by Mane ‘n Tail’s “Boss of Gloss” Ultimate Gloss Shampoo, the Shine Bright Award recognizes the person or entity that has made boss-level moves to further the reach of Women in Rodeo.

The Cowgirl Channel—a 24-hour television network featuring content centered around women in western sports and the modern-day cowgirl—was launched in February 2023 as a genuine sister network to The Cowboy Channel, the official network of ProRodeo. Now, thanks to their recognition of the commitment of the athletes in women’s rodeo and the desire of the fans to embrace and promote it, fans can now find cowgirl-only content 24 hours a day that features WPRA coverage, National High School Rodeo events, The Cowgirl Hall of Fame inductions and more.

“Together, The Cowboy Channel and The Cowgirl Channel will be the foundation for Rural Media Group’s effort to revolutionize western sports and invest in the future of the western lifestyle,” said network owner Rural Media Group ahead of the launch. 

The Breakaway Roping Journal finds The Cowgirl Channel a perfect recipient of the Shine Bright Cowgirl Catalyst Award for its commitment to Women in Rodeo and taking an active role in growing the industry to create more and better opportunities for the athletes of today and tomorrow. By launching The Cowgirl Channel, Women in Rodeo can be seen across a national television network every hour of every day for the first time ever.

To The Cowgirl Channel, we congratulate you and thank you, sincerely.

About the Cowgirl Catalyst Awards:

Women in Rodeo Month 2023 marks the introduction of The Breakaway Roping Journal’s Cowgirl Catalyst Awards. Throughout the month, we will be announcing a total of five Cowgirl Catalyst Awards and their recipients. The awards are inspired by the Women in Rodeo Month sponsors—R. Watson Boots, Mane ‘n Tail and Resistol—who make it possible for The Breakaway Roping Journal,, The Team Roping Journal and to dedicate a full month of coverage to the people and organizations behind the expansive growth in women’s rodeo and the Western industry.

About The Breakaway Roping Journal:

The Breakaway Roping Journal provides professional coverage of the athletes, horses, gear and events driving the exponential growth in the sport of breakaway. It is home to “The Breakaway Breakdown” podcast and a sister brand to The Team Roping Journal,,, and more under the ownership of Equine Network, which provides the equine community with best-in-class competitions, content, products and services.

About The Cowgirl Channel:

Launched in 2023, The Cowgirl Channel is dedicated to women in western sports and the modern-day cowgirl. The Cowgirl Channel serves as the sister network to The Cowboy Channel, the official network of ProRodeo, and in addition to programming designed around the interests of cowgirls, also provides Rural Media Group the opportunity to program more professional rodeo and western sporting events. Together, The Cowboy Channel and The Cowgirl Channel are the foundation for Rural Media Group’s effort to revolutionize western sports and invest in the future of the western lifestyle. For more information, please visit

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