Rodeo Logistics has announced a new opportunity for breakaway ropers to qualify for the prestigious Kimes Ranch Million Dollar Breakaway Semi-Finals, held November 24–30 at West World in Scottsdale, Arizona.
For the first time, athletes can earn their spot through the Virtual Rodeo Qualifier (VRQ) platform, with the Top 20 on the Kimes VRQ Leaderboard securing a position at the $1 million event.
Launched in 2018, the VRQ has become the premier points-based, global qualification system for top-tier rodeo events, playing a central role in qualifying athletes for major rodeos—including Kid Rock’s Rock N Rodeo, the Women’s Rodeo World Championship, Rodeo Corpus Christi, Rodeo Carolina, and others. To date, the platform has awarded over $19.7 million in new money to rodeo competitors, revolutionizing access to elite-level rodeo.
How to qualify for Kimes Million Dollar Breakaway with VRQ
The Kimes Ranch Million Dollar Breakaway VRQ qualification period opens April 2 and runs through November 2, 2025. The Top 20 athletes on the Kimes VRQ Leaderboard will join semifinalists from the First Chance Qualifier, Oklahoma’s Richest Qualifier, and the Last Chance Qualifier—with no additional entry fee required to participate via the VRQ.
“VRQ is the only points-based, global qualification platform available in the rodeo industry,” said Clay Deen, COO of Rodeo Logistics. “After years of development and successful implementation with the WCRA, the platform has proven itself in delivering top-tier athletes to high-profile events. We’re excited to partner with the Kimes Ranch Million Dollar Breakaway and look forward to supporting more independent rodeo producers in the future.”
“For our 2025 event, we’ve created three live qualifier events—but the VRQ adds a powerful, accessible way for more breakaway ropers to compete for their chance at $1 million,” said Lindsay Perraton, Chief Marketing Officer at Kimes Ranch Jeans. “Its virtual format removes geographic limitations and expands opportunity for athletes nationwide.”
The Kimes Ranch Million Dollar Breakaway debuted in 2024, produced by Kimes Ranch Jeans and CN Productions, and held at West World in Scottsdale. Rooted in western heritage and committed to raising the bar for women in rodeo, the inaugural event was nationally broadcast via FOX Sports, both live and in a delayed feature on the FOX Network.
“We’re thrilled to join forces with Rodeo Logistics and the WCRA to take the Kimes Ranch Million Dollar Breakaway to the next level,” said Chris Neal, CEO of CN Productions. “This partnership represents our shared vision to grow participation in rodeo and elevate opportunities for breakaway athletes.”
The VRQ continues to evolve as a groundbreaking tool in rodeo, uniquely capable of accepting results from any public rodeo or single-discipline event. With over 27,000 registered users, its reach and influence continue to grow, reshaping how athletes earn their way to major competitions.
All rodeo athletes interested in competing through the VRQ system can visit app.wcrarodeo.com for details, rules, and registration. Each event utilizing VRQ remains subject to its own official ground rules.
